Just a block up from the Mission's bustling Valencia street sits a hidden gem of a boutique called Anaïse. The store carries vintage-inspired pieces from small designers and has a distinct minimalist and feminine aesthetic that is reflected in the clothes and the store itself. Anaïse only carries a few of each piece, so you know that what you're getting will truly be unique and special!
I stopped by the store on a sunny Sunday afternoon, and unfortunately I forgot the SD card for my camera (nice one, Karis) but my phone photos actually turned out pretty well thanks in part to the perfect lighting in the store. The space and the products are so beautiful, and I have so many photos to share so this is going to be a very image-heavy post. Of course I also spoke with the owner, Renee, about the store, the neighborhood, and what she's looking forward to this spring!
When did you open the store and what inspired you to do so?
The on-line store opened spring 2011, and the brick-and-mortar store opened October 2015.I had been searching for a space for several years, and luckily, came across the storefront on 20th Street. It's located on a quiet, residential street in the Mission neighborhood of San Francisco.
Do you have a background in fashion, or was this a completely new career path for you?
I don't have a fashion background, but I love clothing as a form of expression.
Where did name "Anaise" come from?
I came across the name while traveling, and fell in love with it. The name is typically spelled Anaïs, but I added the e on the end for symmetry.
If you could describe the store's style in three words, what would they be?
Feminine, romantic, understated.
What's the hardest part of being a business owner? And, more importantly, what's the best part?
The hardest part of being a business owner is that I don't have very much spare time. Spending time with my friends is a true luxury! Although I work long hours, I love what I do, though, so it never feels like I'm actually working.
The store has an additional nook in the back showcasing shoes, socks, candles, other home items, and, of course, more clothes.
Your product photography, which is lovely by the way, all features San Francisco as a backdrop. The imagery and the products themselves all have a uniquely local feel to them. Is there anything in particular about the city and the style you see here that inspires you?
I love our neighborhood - it has a genuine feel, and there is a very strong sense of community. In terms of inspiration, though, I'm mostly influenced by French and Italian films from the 60's and 70's, and the way women dressed during this time period. I like to present our imagery and selection as a reference to this time.
What are you looking forward to most this spring - a trend that you're excited to wear or maybe something new happening at the store?
A shimmery, nude silk trench coat from Wanda Nylon, and a floral green lace dress from A Détacher!
What are some of your other favorite local business in the area?
My favorite spots are Rintaro, Pyramid Records, Small Trade Company's atelier, and Quitokeeto!
Thanks to Renee for letting me stop by and snap some photos! She has a truly beautiful space with some truly beautiful pieces, so definitely stop by at 3686 20th Street in San Francisco or online at shopanaise.com. You can also check out their lovely blog and Instagram. For more updates on my posts, be sure to follow along on Facebook and Instagram!